Recomienda este artículo a tus amigos:
Case Studies on Food Experiences in Marketing, Retail, and Events - Woodhead Publishing Series in Consumer Science and Strategic Marketing Susanne Doppler
Nuestros clientes opinan:
Case Studies on Food Experiences in Marketing, Retail, and Events - Woodhead Publishing Series in Consumer Science and Strategic Marketing
Susanne Doppler
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment.
This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior.
236 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de agosto de 2020 |
| ISBN13 | 9780128177921 |
| Editores | Elsevier Science Publishing Co Inc |
| Páginas | 236 |
| Dimensiones | 152 × 229 × 13 mm · 322 g |
| Lengua | Inglés |
| Editor | Doppler, Susanne (Professor of Event Management and Subject Coordinator for Tourism- and Event Management, Hochschule Fresenius Heidelberg, Germany) |
| Editor | Steffen, Adrienne (Professor of Consumer Behavior and Market Research, Hochschule Fresenius Heidelberg, Germany) |
