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Market-based Management (6th Edition) Roger Best 6.º edición
Market-based Management (6th Edition)
Roger Best
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de enero de 2012 |
| ISBN13 | 9780130387752 |
| Editores | Prentice Hall |
| Páginas | 576 |
| Dimensiones | 175 × 229 × 18 mm · 739 g |
| Lengua | Inglés |
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