Jaques, Tony (, Consultant and Managing Director, Issue Outcomes P/L)

Crisis Proofing: How to Save Your Company from Disaster Jaques, Tony (, Consultant and Managing Director, Issue Outcomes P/L)

Crisis Proofing introduces readers to the concept of crisis proofing the corporation to help business executives and communication professionals recognise that a crisis is one of the greatest financial and reputational risks to an organisation. It provides practical steps on what can be done to reduce the chances of a crisis and how to minimise the damage if a crisis should occur.