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The Oxford Handbook of Luxury Business - Oxford Handbooks Joanne Roberts-Veronique Pouillard-Pierre-Yves Don
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The Oxford Handbook of Luxury Business - Oxford Handbooks
Joanne Roberts-Veronique Pouillard-Pierre-Yves Don
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmentalsustainability.
672 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de abril de 2022 |
| ISBN13 | 9780190932220 |
| Editores | Oxford University Press Inc |
| Páginas | 656 |
| Dimensiones | 255 × 183 × 42 mm · 1,24 kg |
| Lengua | Inglés |
| Editor | Donze, Pierre-Yves (Professor of Business History, Professor of Business History, Osaka University, Japan) |
| Editor | Pouillard, Veronique (Professor of International History at the Institute for Archeology, Conservation, and History, Professor of International History at the Institute for Archeology, Conservation, and History, University of Oslo, Norway) |
| Editor | Roberts, Joanne (Professor in Arts and Cultural Management and Director of the Winchester Luxury Research Group, Professor in Arts and Cultural Management and Director of the Winchester Luxury Research Group, Winchester School of Art, University of Southa |
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