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The Sponsor
Erik Barnouw
Examines the ways in which sponsors influence television programming, showing that the sponsors' influence conditions virtually the entire schedule, and assesses the impact on American society today.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de septiembre de 1979 |
| ISBN13 | 9780195026146 |
| Editores | Oxford University Press Inc |
| Páginas | 232 |
| Dimensiones | 150 × 220 × 10 mm · 208 g |
| Lengua | Inglés |
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