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Marketing Tourism in South Africa Richard George 3 Rev edition
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Marketing Tourism in South Africa
Richard George
The text familiarises the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.
512 pages, ill
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de octubre de 2008 |
| ISBN13 | 9780195982152 |
| Editores | Oxford University Press Southern Africa |
| Páginas | 512 |
| Dimensiones | 168 × 240 × 28 mm · 793 g |
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