Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges - Le Meunier-FitzHugh, Kenneth (Senior Lecturer in Marketing, Senior Lecturer in Marketing, Norwich Business School, University of East Anglia) - Libros - Oxford University Press - 9780198706649 - 16 de junio de 2016
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Le Meunier-FitzHugh, Kenneth (Senior Lecturer in Marketing, Senior Lecturer in Marketing, Norwich Business School, University of East Anglia)
Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges

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The main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.

224 pages, illustrations

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 16 de junio de 2016
ISBN13 9780198706649
Editores Oxford University Press
Páginas 224
Dimensiones 234 × 156 × 21 mm   ·   340 g
Lengua Inglés  

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