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Ambush Marketing and Brand Protection Phillip Johnson 3 Revised edition
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Ambush Marketing and Brand Protection
Phillip Johnson
The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.
624 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de marzo de 2021 |
| ISBN13 | 9780198845201 |
| Editores | Oxford University Press |
| Páginas | 656 |
| Dimensiones | 180 × 255 × 40 mm · 1,28 kg |
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