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Creating Corporate Reputations: Identity, Image, and Performance Dowling, Grahame (, Australian Graduate School of Management)
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Creating Corporate Reputations: Identity, Image, and Performance
Dowling, Grahame (, Australian Graduate School of Management)
Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.
319 pages, numerous figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 22 de agosto de 2002 |
| ISBN13 | 9780199252206 |
| Editores | Oxford University Press |
| Páginas | 320 |
| Dimensiones | 158 × 236 × 19 mm · 489 g |
| Lengua | Inglés |
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