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Soft Innovation: Economics, Product Aesthetics, and the Creative Industries Stoneman, Paul (Professor, Warwick Business School, University of Warwick)
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Soft Innovation: Economics, Product Aesthetics, and the Creative Industries
Stoneman, Paul (Professor, Warwick Business School, University of Warwick)
Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.
382 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de febrero de 2010 |
| ISBN13 | 9780199572489 |
| Editores | Oxford University Press |
| Páginas | 384 |
| Dimensiones | 166 × 244 × 28 mm · 736 g |
| Lengua | Inglés |
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