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Reconnecting Marketing to Markets Luis Araujo
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Reconnecting Marketing to Markets
Luis Araujo
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
292 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de enero de 2011 |
| Fecha de lanzamiento original | 2010 |
| ISBN13 | 9780199578061 |
| Editores | Oxford University Press |
| Género | Aspects (Academic) > Philosophical |
| Páginas | 296 |
| Dimensiones | 162 × 241 × 21 mm · 585 g |
| Lengua | Inglés |
| Editor | Araujo, Luis (Lancaster University Management School) |
| Editor | Finch, John (University of Strathclyde Business School) |
| Editor | Kjellberg, Hans (Stockholm School of Economics) |
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