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Essentials of Marketing Paul Baines
Essentials of Marketing
Paul Baines
Packed full of exciting and stimulating cases from organizations such as Twitter, Foursquare, and WOMAD, this text, written by these best-selling authors, encourages you to consider how you would tackle the real marketing challenges and issues encountered by professionals on a daily basis.
440 pages, 79 photos and 68 figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de febrero de 2013 |
| Fecha de lanzamiento original | 2012 |
| ISBN13 | 9780199646500 |
| Editores | Oxford University Press |
| Páginas | 440 |
| Dimensiones | 190 × 246 × 18 mm · 834 g |
| Lengua | Inglés |
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