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Essentials of Marketing Paul Baines
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Essentials of Marketing
Paul Baines
Packed full of exciting and stimulating cases from organizations such as Twitter, Foursquare, and WOMAD, this text, written by these best-selling authors, encourages you to consider how you would tackle the real marketing challenges and issues encountered by professionals on a daily basis.
440 pages, 79 photos and 68 figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de febrero de 2013 |
| Fecha de lanzamiento original | 2012 |
| ISBN13 | 9780199646500 |
| Editores | Oxford University Press |
| Páginas | 440 |
| Dimensiones | 190 × 246 × 18 mm · 834 g |
| Lengua | Inglés |
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