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Inside Marketing: Practices, Ideologies, Devices Detlev Zwick
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Inside Marketing: Practices, Ideologies, Devices
Detlev Zwick
Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
376 pages, Numerous illustrations, figures, and tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de julio de 2012 |
| ISBN13 | 9780199655830 |
| Editores | Oxford University Press |
| Páginas | 376 |
| Dimensiones | 157 × 233 × 21 mm · 589 g |
| Lengua | Inglés |
| Editor | Cayla, Julien (Senior Lecturer in Marketing, Australian School of Business and Visiting Associate Professor, Euromed Management) |
| Editor | Zwick, Detlev (Associate Professor of Marketing, Schulich School of Business, York University, Toronto, Canada) |
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