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The Oxford Handbook of Strategic Sales and Sales Management - Oxford Handbooks David W Cravens
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The Oxford Handbook of Strategic Sales and Sales Management - Oxford Handbooks
David W Cravens
The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
664 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 22 de noviembre de 2012 |
| ISBN13 | 9780199664610 |
| Editores | Oxford University Press |
| Páginas | 660 |
| Dimensiones | 173 × 245 × 37 mm · 1,11 kg |
| Lengua | Inglés |
| Editor | Cravens, David W. (Emeritus Professor of Marketing, Neeley School of Business, Texas Christian University) |
| Editor | Le Meunier-FitzHugh, Kenneth (Lecturer in Marketing, University of East Anglia) |
| Editor | Piercy, Nigel F. (Professor of Marketing & Strategy and Associate Dean, Warwick Business School, The University of Warwick) |
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