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Strategic Marketing: Creating Competitive Advantage West, Douglas (Professor of Marketing, King's College London) 3 Revised edition
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Strategic Marketing: Creating Competitive Advantage
West, Douglas (Professor of Marketing, King's College London)
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
600 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de abril de 2015 |
| ISBN13 | 9780199684090 |
| Editores | Oxford University Press |
| Páginas | 600 |
| Dimensiones | 190 × 246 × 24 mm · 1,09 kg |
| Lengua | Inglés |
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