Social Marketing Research for Global Public Health: Methods and Technologies - Evans, W. Douglas (Professor and Director, Professor and Director, Public Health Communication and Marketing, The George Washington University) - Libros - Oxford University Press Inc - 9780199757398 - 4 de agosto de 2016

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Evans, W. Douglas (Professor and Director, Professor and Director, Public Health Communication and Marketing, The George Washington University)
Social Marketing Research for Global Public Health: Methods and Technologies Evans, W. Douglas (Professor and Director, Professor and Director, Public Health Communication and Marketing, The George Washington University)

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Author: Evans, W. Douglas (Professor and Director, Professor and Director, Public Health Communication and Marketing, The George Washington University)

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Social Marketing Research for Global Public Health: Methods and Technologies

Evans, W. Douglas (Professor and Director, Professor and Director, Public Health Communication and Marketing, The George Washington University)

Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting.

312 pages

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	4 de agosto de 2016
ISBN13	9780199757398
Editores	Oxford University Press Inc
Páginas	312
Dimensiones	235 × 158 × 37 mm · 468 g
Lengua	Inglés

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