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Marketing Competences and Strategic Flexibility in China Y. Wang
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Marketing Competences and Strategic Flexibility in China
Y. Wang
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
278 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de diciembre de 2006 |
| ISBN13 | 9780230013506 |
| Editores | Palgrave Macmillan |
| Páginas | 261 |
| Dimensiones | 162 × 218 × 20 mm · 456 g |
| Lengua | Inglés |
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