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Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation B. Gunter
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Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation
B. Gunter
Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.
250 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 13 de octubre de 2010 |
| ISBN13 | 9780230237537 |
| Editores | Palgrave Macmillan |
| Páginas | 241 |
| Dimensiones | 146 × 223 × 20 mm · 430 g |
| Lengua | Inglés |
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