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Brand Aesthetics G. Mazzalovo
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Brand Aesthetics
G. Mazzalovo
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
248 pages, 19 black & white tables, 81 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de julio de 2012 |
| ISBN13 | 9780230336735 |
| Editores | Palgrave Macmillan |
| Páginas | 230 |
| Dimensiones | 138 × 222 × 19 mm · 453 g |
| Lengua | Inglés |
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