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Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process Brendan Richardson
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Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process
Brendan Richardson
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
198 pages, 15 black & white tables, 2 diagrames
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de julio de 2013 |
| ISBN13 | 9780230368828 |
| Editores | Palgrave Macmillan |
| Páginas | 184 |
| Dimensiones | 164 × 244 × 18 mm · 460 g |
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