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Football and Management: Comparisons between Sport and Enterprise S. Soderman
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Football and Management: Comparisons between Sport and Enterprise
S. Soderman
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.
304 pages, 10 black & white tables, 51 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 14 de noviembre de 2012 |
| ISBN13 | 9780230391178 |
| Editores | Palgrave Macmillan |
| Páginas | 286 |
| Dimensiones | 143 × 222 × 22 mm · 521 g |
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