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Branddigital: Simple Ways Top Brands Succeed in the Digital World Allen P. Adamson
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Branddigital: Simple Ways Top Brands Succeed in the Digital World
Allen P. Adamson
This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.
304 pages, 18 b&w photos
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de septiembre de 2009 |
| ISBN13 | 9780230617629 |
| Editores | Palgrave Macmillan |
| Páginas | 304 |
| Dimensiones | 155 × 232 × 19 mm · 340 g |
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