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When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media Doug Underwood
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When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media
Doug Underwood
Based on extensive surveys of news management, this behind-the-scenes examination of the contemporary newsroom reveals the manner in which both the marketing approach to news and the commercialization of news now threaten the values that have guided generations of journalists.
259 pages, 18 tables, bibliography, index
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de julio de 1993 |
| ISBN13 | 9780231080484 |
| Editores | Columbia University Press |
| Páginas | 259 |
| Dimensiones | 157 × 237 × 23 mm · 508 g |
| Lengua | Inglés |
