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Commercial Cinema: The History of the Advertising Film in the United States Martin L. Johnson
Commercial Cinema: The History of the Advertising Film in the United States
Martin L. Johnson
Film audiences long resisted overt advertising, yet promoters ingeniously masked endorsements as travelogues, educational shorts, or everyday scenes. The narrative uncovers the elusive evolution of these films, showing how corporate and governmental experiments transformed storytelling and reshaped media persuasion.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Pendiente de lanzamiento | 15 de diciembre de 2026 |
| ISBN13 | 9780252089558 |
| Editores | University of Illinois Press |
| Páginas | 240 |
| Dimensiones | 150 × 220 × 10 mm · 454 g |