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Relationship Marketing: Exploring Relational Strategies in Marketing John Egan 4.º edición
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Relationship Marketing: Exploring Relational Strategies in Marketing
John Egan
This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.
328 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de abril de 2011 |
| ISBN13 | 9780273737780 |
| Editores | Pearson Education Limited |
| Páginas | 328 |
| Dimensiones | 190 × 245 × 20 mm · 544 g |
| Lengua | Inglés |
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