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High-Tech Campaigns: Computer Technology in Political Communication Gary W. Selnow
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High-Tech Campaigns: Computer Technology in Political Communication
Gary W. Selnow
The author discusses targeted communication, and how computers can help communicators understand their audiences in order to devise messages with individual appeal. Against this theoretical background, he looks at public surveying techniques and the effects of these technologies on American voters.
240 pages, figures, tables, appendices, bibliography, index
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de noviembre de 1993 |
| ISBN13 | 9780275941505 |
| Editores | ABC-CLIO |
| Páginas | 240 |
| Dimensiones | 150 × 220 × 20 mm · 589 g |
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