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Advertising and Culture: Theoretical Perspectives Mary Cross
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Advertising and Culture: Theoretical Perspectives
Mary Cross
This collection of essays explores postmodern American culture and the influence of advertising. Using contemporary culture, the authors present various perspectives on advertising's methods, language, and cultural effects. Topics include the myths and promises of advertising and its strategies.
160 pages, bibliography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de julio de 1996 |
| ISBN13 | 9780275953515 |
| Editores | ABC-CLIO |
| Páginas | 152 |
| Dimensiones | 158 × 235 × 17 mm · 408 g |
| Editor | Cross, Mary |
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