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Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996 William L. Benoit
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Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996
William L. Benoit
Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996.
240 pages, Illustrations
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