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Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust Marc J. Epstein
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Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust
Marc J. Epstein
The debate as to whether a company should or should not invest in e-commerce is over: everybody does. The concern now is to survive in this new world with its new challenges - a world in which web site design is the lynchpin and a computer meltdown unthinkable. Mark Epstein explores how 32 companies have fared.
224 pages
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