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The Tangled Web They Weave: Truth, Falsity and Advertisers University of Wisconsin Press New edition
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The Tangled Web They Weave: Truth, Falsity and Advertisers
University of Wisconsin Press
This work aims to demonstrate how advertising can better serve its audience. The author discusses the tools of the advertising trade, and what the law will and will not allow, in his analysis of what's wrong with advertising, how regulation sanctions deception and what reforms are necessary.
236 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de enero de 1996 |
| ISBN13 | 9780299141943 |
| Editores | University of Wisconsin Press |
| Páginas | 236 |
| Dimensiones | 149 × 226 × 13 mm · 340 g |
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