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The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth Joseph Turow
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The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
Joseph Turow
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. Drawing on research, this book shows how advertisers have come to wield such power over individuals and media outlets - and what can be done to stop it.
256 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de febrero de 2013 |
| ISBN13 | 9780300188011 |
| Editores | Yale University Press |
| Páginas | 256 |
| Dimensiones | 148 × 227 × 17 mm · 358 g |
| Lengua | Inglés |
![Cover for Joseph Turow · Breaking Up America: Advertisers and the New Media World (Paperback Book) [New edition] (1998)](https://imusic.b-cdn.net/images/item/original/507/9780226817507.jpg?joseph-turow-1998-breaking-up-america-advertisers-and-the-new-media-world-paperback-book&class=scaled&v=1399831541)
