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Innovation Games: Creating Breakthrough Products Through Collaborative Play Luke Hohmann
Innovation Games: Creating Breakthrough Products Through Collaborative Play
Luke Hohmann
Includes twelve games that help you uncover your customers' true, hidden needs and desires. This work helps you learn what each game will accomplish, why it works, and how to play it with customers. It then shows how to integrate the results into your product development processes, helping you focus your efforts and reduce your costs.
192 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de septiembre de 2006 |
| ISBN13 | 9780321437297 |
| Editores | Pearson Education (US) |
| Páginas | 192 |
| Dimensiones | 228 × 203 × 18 mm · 378 g |
| Lengua | Inglés |