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Decoding Women’s Magazines: From Mademoiselle to Ms. Ellen McCracken
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Decoding Women’s Magazines: From Mademoiselle to Ms.
Ellen McCracken
This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
353 pages, tables, illustrations, index
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de octubre de 1992 |
| ISBN13 | 9780333535905 |
| Editores | Palgrave Macmillan |
| Páginas | 341 |
| Dimensiones | 217 × 141 × 28 mm · 514 g |
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