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How to Market Computers and Information Technology Hamish E. Macarthur 2 Revised edition
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How to Market Computers and Information Technology
Hamish E. Macarthur
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation.
344 pages, tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de junio de 1994 |
| ISBN13 | 9780333608142 |
| Editores | Palgrave Macmillan |
| Páginas | 332 |
| Dimensiones | 210 × 297 × 24 mm · 894 g |
| Lengua | Inglés |
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