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Competitive Marketing Strategy for Europe Linden Brown
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Competitive Marketing Strategy for Europe
Linden Brown
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.
384 pages, bibliography
| Medios de comunicación | Libros Book |
| Publicado | 6 de mayo de 1994 |
| ISBN13 | 9780333613511 |
| Editores | Macmillan Education UK |
| Páginas | 384 |
| Dimensiones | 155 × 235 × 21 mm · 582 g |
| Lengua | Inglés |
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