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Retail Power Plays: From Trading to Brand Leadership Michael Jary
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Retail Power Plays: From Trading to Brand Leadership
Michael Jary
How can retail brand power be built and maintained? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands.
296 pages, colour and b&w illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de junio de 1997 |
| ISBN13 | 9780333685273 |
| Editores | Palgrave Macmillan |
| Páginas | 280 |
| Dimensiones | 140 × 216 × 27 mm · 498 g |
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