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Contemporary Strategic Marketing Ross Brennan
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Contemporary Strategic Marketing
Ross Brennan
This text in strategic marketing has a combination of text, case studies and readings. A comprehensive lecturers' website includes extensive answers, slides of tables, figures and learning objectives. The text encourages the student to engage with the debate itself and not just the theory.
400 pages, 50 tables, 50 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de octubre de 2002 |
| ISBN13 | 9780333981184 |
| Editores | Palgrave Macmillan |
| Páginas | 400 |
| Dimensiones | 145 × 220 × 24 mm · 558 g |
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