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Qualitative Research Methods for the Critical Marketer - Routledge Focus on Business and Management Fourali, Chahid E. (London Metropolitan Business School, UK)
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Qualitative Research Methods for the Critical Marketer - Routledge Focus on Business and Management
Fourali, Chahid E. (London Metropolitan Business School, UK)
This book focuses qualitative research methodology and the need of the critical market researcher whilst being firmly based on theory, offer the full range of qualitative methods with associated key representatives, and use a language that not only the academic researcher understands but also the practitioner.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 15 de enero de 2027 |
| ISBN13 | 9780367110604 |
| Editores | Taylor & Francis Ltd |
| Páginas | 104 |
| Dimensiones | 150 × 220 × 20 mm · 453 g |
