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Digital and Social Media Marketing: A Results-Driven Approach Aleksej Heinze 2.º edición
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Digital and Social Media Marketing: A Results-Driven Approach
Aleksej Heinze
This textbook is an up to date, results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides techniques to enable the creation, development and maintenance of a successful digital presence.
336 pages, 120 Line drawings, black and white; 3 Halftones, black and white; 41 Tables, black and wh
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de abril de 2020 |
| ISBN13 | 9780367236021 |
| Editores | Taylor & Francis Ltd |
| Páginas | 336 |
| Dimensiones | 234 × 154 × 26 mm · 560 g |
| Lengua | Inglés |
| Editor | Cruz, Ana (City College, University of Sheffield, Greece) |
| Editor | Fletcher, Gordon (University of Salford, UK) |
| Editor | Heinze, Aleksej (KEDGE Business School, France) |
