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Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research Robert V. Kozinets-Rossella Gambetti 1.º edición
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Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets-Rossella Gambetti
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.
328 pages, 27 Line drawings, black and white; 18 Halftones, black and white; 20 Tables, black and wh
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de diciembre de 2020 |
| ISBN13 | 9780367431426 |
| Editores | Taylor & Francis Ltd |
| Páginas | 326 |
| Dimensiones | 254 × 177 × 22 mm · 644 g |
| Lengua | Inglés |
| Editor | Gambetti, Rossella |
| Editor | Kozinets, Robert V. |
