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Introduction to Advertising: Understanding and Managing the Advertising Process Emmanuel Mogaji 1.º edición
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Introduction to Advertising: Understanding and Managing the Advertising Process
Emmanuel Mogaji
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
272 pages, 43 Line drawings, black and white; 32 Halftones, black and white; 2 Tables, black and whi
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 2021 |
| ISBN13 | 9780367441999 |
| Editores | Taylor & Francis Ltd |
| Páginas | 308 |
| Dimensiones | 246 × 173 × 22 mm · 614 g |
| Lengua | Inglés |
![Cover for Emmanuel Mogaji · Brand Management: An Introduction through Storytelling (Paperback Book) [1st ed. 2021 edition] (2021)](https://imusic.b-cdn.net/images/item/original/182/9783030661182.jpg?emmanuel-mogaji-2021-brand-management-an-introduction-through-storytelling-paperback-book&class=scaled&v=1608669203)
