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Psychological Processes and Advertising Effects: Theory, Research, and Applications - Psychology Revivals
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Psychological Processes and Advertising Effects: Theory, Research, and Applications - Psychology Revivals
In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.
314 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de diciembre de 2021 |
| ISBN13 | 9780367498801 |
| Editores | Taylor & Francis Ltd |
| Páginas | 318 |
| Dimensiones | 150 × 220 × 20 mm · 750 g |
| Lengua | Inglés |
| Editor | Alwitt, Linda F. (DePaul University) |
| Editor | Mitchell, Andrew A. (University of Toronto) |
