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Nation Branding in Europe - Routledge Focus on Nation Branding Joao Freire
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Nation Branding in Europe - Routledge Focus on Nation Branding
Joao Freire
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.
110 pages, 2 Tables, black and white; 3 Line drawings, black and white; 3 Illustrations, black and w
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 2023 |
| ISBN13 | 9780367540142 |
| Editores | Taylor & Francis Ltd |
| Páginas | 110 |
| Dimensiones | 138 × 215 × 9 mm · 172 g |
| Lengua | Inglés |
| Editor | Freire, Joao |
