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City Branding and Promotion: The Strategic Approach - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change Waldemar Cudny 1.º edición
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City Branding and Promotion: The Strategic Approach - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
Waldemar Cudny
The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
186 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de diciembre de 2020 |
| ISBN13 | 9780367730192 |
| Editores | Taylor & Francis Ltd |
| Páginas | 186 |
| Dimensiones | 232 × 155 × 18 mm · 306 g |
| Lengua | Inglés |
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