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Always On: Digital Brand Strategy in a Big Data World Arve Peder Øverland 1.º edición
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Always On: Digital Brand Strategy in a Big Data World
Arve Peder Øverland
It’s a given in today’s online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Always On provides an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adher
294 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de diciembre de 2019 |
| ISBN13 | 9780367880439 |
| Editores | Taylor & Francis Ltd |
| Páginas | 294 |
| Dimensiones | 150 × 220 × 10 mm · 550 g |
| Lengua | Inglés |
