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Marketing the Arts: Breaking Boundaries Chloe Preece-Finola Kerrigan 2.º edición
Marketing the Arts: Breaking Boundaries
Chloe Preece-Finola Kerrigan
With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: • The importance of arts consumption and its socio-political dimensions • The importance of the aesthetic experience itself, and how to research it
368 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de diciembre de 2022 |
| ISBN13 | 9780367898878 |
| Editores | Taylor & Francis Ltd |
| Páginas | 301 |
| Dimensiones | 233 × 155 × 26 mm · 494 g |
| Lengua | Inglés |
| Editor | Kerrigan, Finola |
| Editor | Preece, Chloe |