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Internal Marketing: Directions for Management Richard J Varey 1.º edición
Internal Marketing: Directions for Management
Richard J Varey
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.
336 pages, 9 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de agosto de 2000 |
| ISBN13 | 9780415213172 |
| Editores | Taylor & Francis Ltd |
| Páginas | 332 |
| Dimensiones | 156 × 234 × 20 mm · 770 g |
| Lengua | Inglés |
| Editor | Lewis, Barbara |
| Editor | Varey, Richard |