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Advertising - Routledge Introductions to Media and Communications Iain MacRury 1.º edición
Advertising - Routledge Introductions to Media and Communications
Iain MacRury
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
318 pages, 7 Line drawings, black and white; 37 Halftones, black and white; 24 Tables, black and whi
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de diciembre de 2008 |
| ISBN13 | 9780415251266 |
| Editores | Taylor & Francis Ltd |
| Páginas | 336 |
| Dimensiones | 135 × 216 × 21 mm · 422 g |
| Lengua | Inglés |
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