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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management Van Riel, Cees B.M. (Erasmus University, the Netherlands) New edition
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Van Riel, Cees B.M. (Erasmus University, the Netherlands)
Expertly blending theory and practice and highly illustrated with case studies and vignettes, this text, written by leading experts in the field, provides readers with comprehensive coverage of the subject and a wealth of best practice examples.
328 pages, 131 black & white illustrations, 29 black & white tables, 29 black & white halftones, 102
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de febrero de 2007 |
| ISBN13 | 9780415328265 |
| Editores | Taylor & Francis Ltd |
| Páginas | 328 |
| Dimensiones | 164 × 243 × 23 mm · 646 g |
| Lengua | Inglés |
