Recomienda este artículo a tus amigos:
Facets of Corporate Identity, Communication and Reputation 1.º edición
Facets of Corporate Identity, Communication and Reputation
Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.
256 pages, 20 black & white illustrations, 13 black & white tables, 20 black & white line drawings
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de abril de 2008 |
| ISBN13 | 9780415405287 |
| Editores | Taylor & Francis Ltd |
| Páginas | 252 |
| Dimensiones | 155 × 234 × 15 mm · 390 g |
| Lengua | Inglés |
| Editor | Melewar, Tc (Middlesex University London, UK) |